- Jan 1 34th Orange Bowl: #3 Oklahoma beats #2 Tennessee, 26-24
- Jan 1 34th Sugar Bowl: LSU beats #5 Wyoming, 20-13
- Jan 1 54th Rose Bowl: #1 Southern California beats #4 Indiana, 14-3
- Jan 13 Minnesota North Stars NHL player Bill Masterson, suffers head injuries during a game and dies two days later, becoming the 1st player to die as result of a game
Super Bowl II
Jan 14 Super Bowl II, Miami Orange Bowl, Miami, FL: Green Bay Packers beat Oakland Raiders, 33-14; MVP: Bart Starr, Green Bay, QB
- Jan 15 Minnesota North Stars forward Bill Masterton dies 2 days after suffering a head injury in a game against the Oakland Seals; the only death as a result of a game injury in NHL history
- Jan 16 21st NHL All-Star Game, Maple Leaf Gardens: Toronto Maple Leafs beat All-Stars 4-3; MVP: Bruce Gamble, Toronto, G
- Jan 20 Houston Cougars defeat the UCLA Bruins 71-69 to win basketball's Game of the Century and end UCLA's 47 game winning streak
Fleming US Champion
Jan 20 US female Figure Skating championship won by Peggy Fleming
- Jan 20 US male Figure Skating championship won by Tim Wood
18th NFL Pro Bowl
Jan 21 18th NFL Pro Bowl, LA Memorial Coliseum: West beats East, 38-20; MVPs: Gale Sayers, Chicago Bears, HB; Dave Robinson, Green Bay Packers, DT
7th AFL All-Star Game
Jan 21 7th AFL All Star Game, Gator Bowl, Jacksonville: Eastern Division beats Western Division, 25-24; MVPs: Joe Namath, NY Jets, QB; Don Maynard, NY Jets, F; Speedy Duncan, LA Chargers, DB/KR
- Jan 22 NBA announces expansion franchise licences awarded to Milwaukee (Bucks) and Phoenix (Suns)
- Jan 23 18th NBA All-Star Game, Madison Square Garden, NYC: East beats West, 144-124; MVP: Hal Greer, Philadelphia 76ers, PG
- Jan 23 Joe Medwick elected to Baseball Hall of Fame
- Jan 28 29th PGA Seniors Golf Championship: Chandler Harper
- Jan 28 Goose Goslin & Kiki Cuyler elected to Baseball Hall of Fame
- Jan 28 Thai boxer Chartchai Chionoi retains his world flyweight title with a 13th-round TKO of home favourite Efren Torres in Mexico City; first of 3 meetings between the pair
- Jan 29 Australian Championships Men's Tennis: Australian Bill Bowrey wins his first and only Grand Slam title; beats Juan Gisbert Sr. of Spain 7-5, 2-6, 9-7, 6-4
King Defeats Court
Jan 29 Australian Championships Women's Tennis: American Billie Jean King beats home favourite Margaret Court 6-1, 6-2 for her 13th Grand Slam singles title
- Jan 30 1968 NFL Draft: Ron Yary from USC first pick by Minnesota Vikings